When starting a new business, a website is a great marketing tool. It gets your products, your branding and your niche known to the outside world. For 2010, it's more important than ever to get to know your competition.If your customers want to find out information about your products and services, you need to make it easy for them to obtain this information. Not only that, your website is a very important sales tool for your business. Use your sales tool wisely and you and your business will reap the benefits for it.

An online presence is more important than ever these days. The time where you just set up a website and leave it up to chance is over. There are several ways to help your website up in the rankings

Content is King

On the content carefully placed the keywords are a must. Content which is useful to your viewers is going to be better for the viewer, and the search engines. Who wants to read a bunch of spammy, text-oriented keywords? Not me - and probably not you either.

Google loves an updated website so go ahead, add more relevant news, offer some tips and special offers, write some articles. Make efforts for your website and you will reap the benefits.

More businesses will add blogs to their websites in the future, this provides businesses with another way to interact with their customers. Blogs allow comments and opinions which is always helpful in keeping your website fresh and up to date, as well as helping you keep up to date on trends and customers likes/dislikes.

Analyzing your website statistics is very important these days. How many visitors have you made? Which browsers are they using?

What is my bounce rate?

The abandonment rate is the percentage of people who come to your website and leave immediately. This is usually down to one of two

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  • People can't find what they're looking for, or don't know how to find it quickly
  • I just don't like the look of your website.

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Fix these problems and you will find that visitors who come to your site will stay longer and buy more, it really is that simple.

If you are a small business owner, you need to show your business in the best light it is, using it to its fullest potential is to show your customers that the company is in use. Both in their professional terms and the services and products you offer. Your website is your highway to getting more customers so use it wisely and reap the benefits.